A strong brand portfolio There is considerable value in our well-known brands that play an important role in creating trust, loyalty and differentiation. We use a multi-brand strategy to combine global and local strengths. ASSA ABLOY is the Group brand and is increasingly becoming the leading brand for commercial door solutions. We also have strong master brands to continue to be a leader in each of the core areas of our business and a portfolio of other brands in markets and segments where needed. In total, we have 130 endorsed brands that complement our offering. Those are often leading brands in their market, such as Yale, which is one of the world's most well-known residential lock brands. About 70 percent of our total sales are under the ASSA ABLOY master brand while 20 percent are under the HID or Yale brands. Welcome to explore all our brands here.